Results to date:

Engagement

  • Average engaged time of over 2 minutes

  • Total engaged time of more than 141 days in the first 60 days

Brand Uplift

  • Google Maps as a valuable trip planning tool: +13.9%

  • Save a destination for future navigation and information: +9.2%

  • Brand favorability: +7.8%

Social

  • Highest Tweet reach of any NYTs paid post to date, with over 76M impressions